We will optimise your existing content, or create brand new optimised content for you.
What does this mean, and what will this achieve? Here, we’ll explain everything you need to know about content optimisation and why it’s important for your business.
What is ‘content optimisation’
Content optimisation is the process of making sure content is written in a way that it can reach the largest possible target audience. This is done by considering how search engines will discover and rank your content, which audiences they will present it to, and for which search terms.
How to optimise website content
The process of ‘on page’ content optimisation involves ensuring that your content meets the following criteria:
- Headlines, keywords and tags reflect the search terms that you are targeting.
- Meta titles and descriptions have been specified, excerpts have been added, and the slug (URL) has been defined where possible.
- Content is written in a readable and easy to digest fashion (using bullet points, headings and subheadings where appropriate).
- Use of active over passive language, keep your sentences punchy, and score highly on the Flesch Reading test.
- Recommended use of transition words and phrases.
- The content isn’t deemed too long or too short.
- Internal and outbound links are used and marked up appropriately.
- You correctly use and tag images and diagrams.
Content is king
Despite the points above, the single most important factor is ensuring that you are producing useful and high-quality content. Your blogs or articles need to give the reader what they are looking for, whether that is useful information or entertainment.
Don’t skimp on content optimisation
There is a temptation amongst all online business and publishers to throw up content willy-nilly. Our advice is… don’t. What’s the point in putting up content that nobody will ever find, or find interesting? It’s a wast of your precious time.
We often speak to clients that cut corners when it comes to content, optimisation and SEO.
If one thing is true, readers are turned off by poor content just as much as search engines are turned off by poorly optimised content.
Make your content count. Optimise it.
Get in touch
We’re more than happy to speak to you about your needs and provide advice on how we can help you, and how you can improve things in-house.