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Author Archives: Ollie

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How will Google’s AI powered SGE impact the link building industry?

Link building specialist Outreach Pro's Oliver McAninch delivers his verdict on how Goolge SGE (Google's AI powered search results) will impact the link…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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